Safir Fitness is a 100% fitness and bodybuilding oriented lifestyle brand with a clear mission. We want to encourage and motivate millions of people into being the best they can be and not being afraid to fail in the quest to get there. We will accomplish this through a worldwide movement, the reptilia.
Like the reptile creatures that set foot in land for the first time hundreds of millions of years ago, our movement is composed of the same fearless spirit. It's about being a pioneer. It's about pushing our lives forward.
The idea for Safir Fitness was set in 2015 and in the first few years we sold personal training services and gym apparel from our online store. Safir Fitness was regarded as a small, local company by then. The two owners did not have the time or resources to develop Safir Fitness into the brand they visioned so operations had to take a break in 2017.
In 2018 Safir Fitness received the backing that it deserves. A group of entrepreneurial individuals decided to give their heart and soul to the new movement and to do whatever was needed to make the vision of Safir Fitness a reality.
A pioneer deserves the best, only the best. This means we had to make something really unique. We needed the best materials, best know-how and most of all, we needed to surround ourselves with athletes and people who couldn't wait to be part of the movement.
In 2019 the reptilia has began, and it has began by Safir Fitness designing the most aesthetically pleasing and comfortable gym wear on the planet. Putting on Safir Fitness workout clothing is a way to enhance your physique, give you confidence and a whole new way to express yourself. In addition, we wanted to make sure that our clothing feels comfortable both in and out of the gym, and that it is suitable not only for fitness athletes and enthusiasts, but also for anyone else interested in what Safir Fitness stands for.
We believe that the worst thing you can be, is to be like everybody else. This is why all our workout clothing are unique and eye-catching with uncommon features and custom measurements. It's the closest to custom tailored clothing that is fully inspired by fitness.